Keynote Speakers

IEEE ICCE-Berlin 2011 Keynotes

Tuesday, September 6

Karlheinz Brandenburg, Ilmenau University of Technology and IDMT

The Future of Digital Media: Interactive and Immersive?

Karlheinz Brandenburg


In the last 20 years, the challenges of bringing media to the home has both continued along the same line as well as changed dramatically: The hunt for the best reproduction quality is still on. The current focus is on immersive media, to provide as much as possible a virtual presence. On the other side, while 20 years ago the difficulty was to access media, now the difficulty is to find our way through the millions of videos and tracks of audio available. The talk will focus on technologies for digital audio in these fields.


Dr. Karlheinz Brandenburg has been a driving force behind some of today's most innovative digital audio technology, notably the MP3 and MPEG audio standards. He is acclaimed for seminal work in digital audio coding and perceptual measurement techniques, Wave Field Synthesis (WFS) and psycho-acoustics. Karlheinz Brandenburg is a full professor at the Institute for Media Technology at Ilmenau University of Technology. At the same time he is the director of the Fraunhofer Institute for Digital Media Technology IDMT in Ilmenau.

Ralf Schäfer, Fraunhofer Heinrich-Hertz-Institut

3D and UHD - Perspectives of Consumer Electronics after HDTV

Ralf Schäfer


Currently there is a clear tendency towards higher resolutions, enabling immersive and 3D services. This development is supported by the film industry producing more and more 3D movies, which will migrate to the homes via Blu-ray disks and pay TV services like IPTV. Although industry is currently focusing on stereo-3D, R&D is concentrating on autostereoscopic 3DTV systems. Such systems require autostereoscopic displays, which provide resolutions of 4k.8k. Therefore there will be a co-existence between ultra high definition (UHD) and 3D video. Increasing transmission capacities and new video coding standards (HEVC) will allow to deliver UHD and 3D video to the customer thus enabling immersive viewing experiences.


Dr. Ralf Schäfer received his Dipl.-Ing. and Dr.-Ing. degrees both in electrical engineering from the Technical Unversity of Berlin. In October 1977 he joined the Heinrich-Hertz-Institut (HHI) in Berlin. Since 1989 he is head of the Image Processing Department, where he is responsible for about 75 researchers and technicians. His R&D interests cover all areas around images and video, from capture to display and from algorithms to silicon. Currently he is coordinator of the Core Technology Cluster in the THESEUS project. Ralf Schäfer is member of the German .Society for Information Technology. (ITG), where he is chairman of the experts group .Digital Coding. (FG 3.2). Furthermore he is member of the German .Society for Television and Motion Picture Technology. (FKTG), where he belongs to the URTEL Award Committee. In 1986 he received the paper award of the ITG and in 2000 the Richard Theile Medal of the FKTG.

Iris Henseler-Unger, Federal Network Agency for Electricity, Gas, Telecommunications, Post and Railway, Germany

The Alliance for User-Friendly Terminals for Horizontal Markets - Exchangeable Conditional Access and Digital Rights Management Systems

Irene Henseler-Unger


Today conditional access (CA) and digital rights management (DRM) systems for digital TV, either broadcast or broadband, show an impressive lack of interoperability. The German Federal Network Agency (Bundesnetzagentur) has organized a collaboration of industry experts defining a truly interoperable architecture for CA/DRM systems for broadcast, broadband and .over the top (OTT). The architecture allows owners of consumer premises equipment (CPE), like set top boxes, personal video recorders or TV sets, to have embedded CA/DRM from any vendor. The required security kernel can be downloaded in a designated software container with standardized interfaces. The download process is protected by proven methods, and under control of a trusted third party. Open hardware facilities in the CPE with proven security further support enhanced security, ensuring the best possible protection of the content. The result is a highly consumer friendly interoperability solution, for the first time truly merging TV over Internet and broadcast, without any compromise regarding security.


Dr. Iris Henseler-Unger studied Economics at Bonn and Zürich universities from 1975 to 1981. She gained her PhD from Mannheim university in 1985. From 1986 to 1993 and from 1999 to 2004 Dr Henseler-Unger worked in a number of divisions at the German Federal Economics Ministry. During the period 1993 to 1999 Dr Henseler-Unger was the economic policy, post and telecommunications expert with the FDP parliamentary group, during which time she was instrumental in shaping the legislative passage of the liberalisation of the post and telecommunications markets. Since March 2004 Dr Henseler-Unger has been Vice President of the Regulatory Authority for Telecommunications and Post (since 13 July 2005 the Federal Network Agency for Electricity, Gas, Telecommunications, Post and Railway)

Adam Wolisz, Technische Universität Berlin

The key to service efficiency is context awareness ...

Adam Wolisz


There is more and more information available, there are increasingly more options for entertainment:

Can we deliver all of that?
Can we consume all of that?
Will it still be fun if we try?

In this talk it will be argued that context awareness is the key to both: to increase the probability of finding and using the proper service as well as to decrease the cost of the infrastructure necessary to offer these services. Utilization of local connectivity for advanced data fusion will be discussed. Some challenges will be addressed.


Adam Wolisz ( is chaired Professor of Electrical Engineering and Computer Science at the Technische Universität Berlin, where he has founded and is leading the Telecommunication Networks Group (TKN) and acting as executive director of the Institute for Telecommunication Systems. In parallel he is also adjunct Professor in the Department of EE&CS, University of California, Berkeley BWRC). His research interests are in architectures and protocols of communication networks as well as in protocol engineering with impact on performance and QoS aspects. Recently he is working mainly on Optimization of frequency usage by wireless access systems,Cyber physical systems, Improving multimedia delivery in future networks.

Wednesday, September 7

Sebastian Glende, Christoph Nedopil, YOUSE

Real Users, Real Innovation

Sebastian Glende


Often, new products make us unhappy. They don't let us know, how to use them, or they offer functions, we don't really need. But how to avoid that? What can we do to help already in the innovation phases to really focus on the needs of user and consumers? The presentation gives an insight on professional and real user integration. It explains how innovation processes have to be designed to make products function exactly like the user wants them. And it helps you to understand how user integration accelerates product development, saves money and increases the chances for real innovation.


Dr.-Ing. Sebastian Glende busied himself with innovative approaches of user centred design for several years. He researched and worked at the Technical University of Berlin and the Victoria University of Wellington, New Zealand. In that scope he supported a multiplicity of product and service developments and established the Senior Research Group. 2009 he founded the company YOUSE together with Dr. Christoph Nedopil. YOUSE includes real users into innovation processes and thus helps to design products and service easy-to-use and functional. Sebastian has been and continues to be active member of several institutions and in various functions, e.g. in the International Ergonomics Association, the Innovation Partnership of the German Ministry of Research and Education ort he Experts Round Table .Connected Living. of the TSB. He won several scholarships, the "Studienpreis" of the Körber Foundation and the Business Plan Competition Berlin-Brandenburg. Dr. Christoph Nedopil is founder and managing director of the innovation agency YOUSE from Berlin. This young and upcoming company is dealing especially with the user-centered design of products and services, amongst others for the elder generation. Before founding YOUSE, the engineer Christoph Nedopil has worked at the renowned business school IMD in Lausanne, Switzerland and has been a consultant for the World Bank for three years. In this time, he published several books, amongst others a book on managing complexity in January 2011.

Birgid Eberhardt, VDE

One device, one interface - a vision of personal assistance

Birgid Eberhard


Only three years ago projects were suggested for European funding programs addressing the development of an all-encompassing platform.

These days companies providing navigation systems or being very successful as suppliers of computer gaming platforms are seriously concerned: the rapid development of smart phones is expected to reduce their business opportunities rapidly.

Capabilities of smart phones with sensors, functions and programmes and the hardware extensions that already can be purchased are overtaking what was supposed to be innovative and future-oriented three years ago.

Are smart phones pleasing the desire for one device, one interface, the vision of one personal assistance device?


Birgid Eberhardt is responsible for ,,Ambient Assisted Living" at VDE Association for Electrical, Electronic & Information Technologies since 2007. Before she was in the field of medical informatics head of software development, head of product management (medical information systems as patient record/RIS/PACS, SME company) and vice president strategic planning (international company).

Franciso J. Bellido, University of Cordoba

Smart Homes of the future. A challenge for the integration of services

Francisco J. Bellido


Home automation is a field within building automation and in the application of automation techniques for the comfort and security. In home automation additional functions for comfort living are desired, like the control of multi-media home entertainment systems or the integration of pervasive environments services. Also, the changing population demographics and increase in long term chronic disease will require fundamental changes in the way the world considers healthcare. eHealth and AAL are recognised as the application of technology that can help to monitor people's health to enhance the attendance and prevention; so AAL services are intended to be integrated at home in a near future. Finally, the Smart Grid of the future, is expected to affect all areas of the Electric Power System, including residential building automation systems, energy storage installations and to enduse consumers and their thermostats, electric vehicles, appliances and other household devices. All these services cannot function without an extensive data communication system with high interoperability requirements. This challenge and other related aspects will be presented and discussed.


Franciso J. Bellido is a full professor at the Department of Computer Architecture and Electronics Engineering, University of Cordoba, Spain. Since 2001 he belongs to the Industrial Electronics and Smart Grids R&D Group. He is a member of the CE Society and has served as TPC member and reviewer in several International Conferences. Recently he has been General Chair of the 3rd International ICST Conference on IT Revolutions 2011 (Cordoba, Spain). He has authored or co-authored several monographs and hand-book. He has a long-standing interest in the role and applications of newest wireless technologies to a broad scope of facilities, from home networking, to energy management, Smart Grids or AAL.

Michael Würtenberger, BMW AG

Consumer (-Industry) Meets Automotive (-Industry) - Combined Strengths

Michael Würtenberger


Consumer technologies find one's way into the automotive world. Novel products will be developed for the (auto)mobile customer. Hot topics such as "Open Source" and "Community" techniques are part of current business strategies and will be promoted to design and implement new approaches. Innovations arise in closed cooperation between vendors of consumer products, technologies, services, and the automotive industry. This joint work helps to integrate networked cars into the digital, mobile world of the customers.


Dr. Michael Würtenberger is Vice President ConnectedDrive, Infotainment at BMW AG Munich.

Professional Experiences
since Nov. 2009 Vice President ConnectedDrive, Infotainment, BMW AG, München
2007 - 2009 Vice President E/E Architecture, Ergonomics and HMI, BMW AG, München
2003 - 2007 Vice President Driver Environment and Interior Concepts, BMW AG, München
2001 - 2003 Head of Department Driver Information & Assistance Systems, BMW AG, München
1990 - 2001 Head of Department Architecture Infotainment Systems, BMW AG, München
1997 - 1999 Team Leader Multimedia and Speech Recognition, BMW AG, München
1995 - 1997 Project Manager Telematics, BMW AG, München
1990 - 1995 Third party found (engineering on tire pressure systems, GM Europe vehicle lateral dynamics)
1988 - 1990 bts Broadcast Systems (time and motion studies) Freelancer
1985 - 1988 R&V Insurance (software development) Freelancer

1990 - 1995 Doctorate (fault diagnosis, vehicle dynamics)
1985 - 1990 Diploma (control theory, automation engineering)

Thursday, September 8

Nils F. Nissen, Fraunhofer Institute for Reliability and Microintegration IZM

The Push and Pull of Greening Electronics

Nils Nissen


Climate change and other environmental concerns have developed into strong drivers within the electronics industry. All companies are confronted at some level with increasing environmental questions, be they targeted at management, procurement, sales or product development. At the same time not all activities to improve and to show the greening of the companies are proactive and motivated by conviction, but are often forced by new legislation or from a few proactive customers. The presentation will show the interrelation between legal measures, customer requests and business intrinsic optimisation to determine the status of the change to a greener industry.


Dr. Nils F. Nissen is head of the department Environmental and Reliability Engineering at the Fraunhofer Institute for Reliability and Microintegration in Berlin. The Environmental and Reliability Engineering department of this microelectronics institute is dealing with all environmental facets of new electronic technologies, from eliminating toxic substances to improving the recycling of products, from screening the latest process technologies in electronics to designing and assessing products environmentally right from the start. Through work for the European Commission Dr. Nissen has detailed insight into the legislative processes targeting environmental aspects of electronics. Dr. Nissen is chair of the IEEE CPMT technical committee on green electronics, manufacturing and packaging and he is technical chair of the Electronics Goes Green conference.

Simon Crosby, Bromium Inc.

A Tale of Two Clouds: The one in your data center and the one in your pocket

Simon Crosby


Cloud computing is having a profound effect on enterprise IT. Most CIOs are focussed on their "Private Cloud" - data center virtualization and automation. But there's another kind of cloud that is shaking the foundations of Enterprise IT in a much more profound way . the "Cloud in your pocket". The enterprise "private cloud" focusses primarily on automation of traditional manual practices of Enterprise IT, and offers many manageability benefits. But it lacks important attributes of the so-called "Public Cloud" model: You have to buy equipment up front . instead of paying for virtualized resources as you go, and it is inelastic. It is IT-Operations focussed. By contrast, the "Cloud in your pocket" is the one that runs the apps on your smartphone or tablet. The big public clouds, such as Amazon Web Services, host the web-based back-ends for virtually all mobile apps. There are no IT folk involved here, and the focus is on cradle-to-grave app Developer-Operations (also called dev_ops). Dev_ops clouds are developer focussed, offer rich dev tools, they are elastic, and you pay as you go. And, perhaps ominously for the enterprise, employees increasingly use new mobile devices for enterprise tasks, placing the enterprise at risk. This talk will look at the infrastructural requirements to deliver both kinds of clouds, examine the state of development of such infrastructure generally, and propose a way forward for IT to enable enterprises to adopt cloud computing safely, securely and cost effectively.


Simon Crosby is the CTO at Bromium Inc. a stealth mode startup company led by the former executive team of XenSource, Inc and Gaurav Banga, former CTO, Phoenix. Bromium is using virtualization technology to transform platform security and trust, with the aim of shifting the balance of power in favor of the good guys. Previously Simon was CTO, Data Center & Cloud at Citrix Systems, which acquired XenSource, the home of the Xen hypervisor where he was founder and CTO. Along the way, Simon was a principal engineer at Intel where he led strategic research in distributed autonomic computing, platform security and trust. He was also the founder of CPlane Inc., a vendor of virtual switching and control plane software where he held a variety of executive roles. A long time ago, he was a tenured faculty member at the University of Cambridge, UK, where he led research on network performance and control, and multimedia operating systems. He is author of 40 research papers and patents on a number of topics including security, network and server virtualization, resource optimization and performance. In 2007, Simon was awarded a coveted spot as one of InfoWorld's Top 25 CTOs.